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The end-of-year holiday season is the best … and the worst. On the best side of things, there’s delicious food, good feelings and fun decorations. On the other side of things, there’s awkward faRead More
Here’s How to Respond When Your PPC Conversion Rates Take a Turn for the Worse
PPC can be daunting. Across all industries, the average conversion rate is a little under three percent on the Search Network. If you work in finance or insurance, you’ll be chasing a conversion ratRead More
5 Powerful Benefits of Using PPC Advertising
Have you ever heard of a “SMART” goal? If not, here’s a quick synopsis: SMART is an acronym that stands for specific, measurable, achievable, relevant and time-bound. This criterion can help youRead More
5 PPC Metrics You Should Zero In On to Improve Conversion Rates
As a kid, you undoubtedly played a few hide-and-seek games. If you played the traditional version, you closed your eyes, counted to a predetermined number and then tried to find the hiders. AlternativRead More
5 Tried-and-True Techniques for Using Facebook Ads to Gain a Competitive Edge
It doesn’t matter what niche you operate in — with over 65 million businesses on Facebook, you’re bound to have a fair amount of competition for likes, shares and conversions. The good news is tRead More
Granting MCC Access in AdWords
Well, this sounds too simple already, so why do we need a blog post about it? While working in PPC for several years, the most common issue that we have encountered with is granting access to accountsRead More
How to Use Facebook Messenger Ads to Grow Your Business
There’s no denying that social media has incredible potential to help you grow your business — and no platform is bigger and better than Facebook. After all, the social media giant is renowned forRead More
4 Ways Your Small Business Can Compete With Big-Name PPC Players
Think about someone you admire. Do you like them because they’re naturally brilliant, smart or kind? Probably not. In fact, when you think about the people you admire, you probably value them becausRead More
Wanted: Social Media Rockstar – For Facebook Ads
DigiMar is a (fun) results oriented remote digital agency focused primarily on PPC. We’d love a social media rockstar to join our team and help expand our social media department. This person will bRead More
5 Reasons PPC and SEO Are a Brand’s Best Digital Marketing Bet
People—and businesses—often have a hard time admitting they were wrong. Showing weakness and apologizing for it is extremely scary. It’s easier to point fingers and blame others instead of sayinRead More
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