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All you need to know about Ad extensions on Google AdWords

By Rory Witt    |    May 19, 2015

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One of the greatest features that can tell more about your service or business and make your ad more visually enticing are Ad Extensions. There are a variety of different formats, so you can choose best that fits your business.

To start with extensions can help improve the CTR of your ads. More clicks means more customer traffic. Good news is that there’s no additional cost for adding extensions to your campaign. You charged as a usual ad click.

What is more beneficial is that using extensions can make your AdRank higher hence your ads appear in higher positions, with the same budget, that’s a great trick to use to beat your competitors!

Ad extensions appear with ads on the Search network, and depending on the extension might also appear with ads on the Display network.

There are two main types of extensions ”“ Manual ”“ you set it up and Automated ”“ it appears automatically.

Extensions2

App extensions

Show a link below your ad text that sends people to the app store or begins downloading your app directly. This is a great option if your sales go through the app or your goal is to increase the number of users of your app.

Call extensions

This extension allows people to call you right from the search. This one is great for specific group of products/service, works especially for “hot clients”, who are ready to buy right away.

Example: Peter came to San Diego late evening, pretty tired after the flight. He just arrived to the city center, and is searching for a good place to stay this night. Most probably he won’t spend time checking pictures, reviews and terms of living, once he got results and see the number, he most probably call to find out whether he can come there right away.

Ad Extension Call

Location extensions

Help people nearby find your place. It pins at the map, so a driver can easily reach you.

Ad Extension Location

Review extensions

Checking a review for a third party clients may have more trust to your company. Reviews will be displayed below your text ad along with the source. We would suggest using this extension especially for services, where it is crucial for clients to get a service from trusted company. Note that your reviews from TripAdvisor/Booking/Facebook won’t work, just trusted third party.

Ad Extensions - Example123

Sitelink extensions

Add links to certain pages at your website to help people find what they’re exactly want. These links will be shown under the text ad. For example if you owned a hand-made jewelry, you could add a sitelink to a range of your products, like necklace, bracelets, and rings. That would lead a customer to an exact page.

Ad Extension Sitelinks

Callout extensions

Add descriptive text to your ad to help people learn more about what you have to offer. It is good to mention some features that highlight you among your competitors.

Ad Extension Call

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Automated extensions formats when it predicts that they’ll improve your ad’s performance. No setup is required, so the option to create automated extensions doesn’t appear in the drop-down menu of the Ad extensions tab.

Consumer ratings

Show off what customers appreciate with high-quality survey data

Ad Extension Sitelinks123

Previous visits

Show people if they’ve clicked through to your website from Google Search results before.

Social extensions

Show how many Google+ followers you have

Ad Extension Auto

Dynamic structured snippets

Dynamic structured snippets show additional landing page details automatically with your ad on Google search.

Seller ratings

Show your online business ratings with your ad.

So, if you are looking the best way to promote your product or service using Ad Extensions is worthy idea that will increase ad visibility and get more traffic. If you want to create you best ever campaign, specifically designed for your business, contact our Digital Strategist!

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