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(The average amount a customer spends with you.)
(If high growth is your main priority, you will spend a higher percentage of your revenue on the channel. If near-term profits are a greater priority, you will spend less. 5-10% is conservative. 20-30% is aggressive.)
(The percentage of your sales-qualified leads that your sales team upgraded to paying customers. On average, software companies report a 27% close rate.)
(Not all web leads will be sales-qualified. Some may be junk, some may not fit your target market. On average, software companies report a 36% qualification rate.)
(Divide the total number of leads from a campaign by your total clicks from that campaign. On average, software companies report a 7% conversion rate with DigiMar.)
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