PPC Calculator

Discover what DigiMar can do for your paid online advertising presence.

How often do you bill your customers?

What is your average monthly revenue per customer?

(The average amount a customer spends with you.)


What is the average number of months a customer stays with you?

Customer Lifetime Revenue


What percentage of revenue are you willing to spend on a marketing channel to acquire a new customer?

(If high growth is your main priority, you will spend a higher percentage of your revenue on the channel. If near-term profits are a greater priority, you will spend less. 5-10% is conservative. 20-30% is aggressive.)


Target Customer Acquisition Cost


What percentage of qualified leads become customers (close rate)?

(The percentage of your sales-qualified leads that your sales team upgraded to paying customers. On average, software companies report a 27% close rate.)


What percentage of web leads are qualified for sales (qualification rate)?

(Not all web leads will be sales-qualified. Some may be junk, some may not fit your target market. On average, software companies report a 36% qualification rate.)


Target Cost Per Lead (CPL)


What percentage of website visitors fill out a form (Conversion Rate)?

(Divide the total number of leads from a campaign by your total clicks from that campaign. On average, software companies report a 7% conversion rate with DigiMar.)


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