Here’s how DigiMar can help you connect with search engines effectively for Google PLA (Product Listing Ads)
Google PLA (Product Listing Ads) Management
Let your image do the talking
This fantastic platform helps seal the deal faster than ever
Less Keyword Dependency
Google matches the relevancy of your products with users’ search queries
Expect nothing but quality traffic with a better conversion ratio
Simple to Manage
We master the technique of data feeds
High Potential Marketing
Get more traffic with minimal effort
What is Google’s PLA and why you should count on a PLA Campaign?
PLAs are Google Shopping ads that companies/advertisers pay on the basis of Cost per Click (CPC). If you opt for an online listing advertisement on Google, you only pay only when a user clicks on the ad.
PLA are Cost per Click (CPC) ads, which feature your
- Product image
- Ratings for the product
- The website where they are available
Though AdWords is a great strategy for online sales, going for a PLA campaign is more customer-centric and has a significant impact on click conversions.
Importance of Data Feed Management
In order to stand out from the competition, your product should be equipped with valuable and enriched data in the form of image attribution, product description, title, type, rating, and price, etc. This data feed management helps Google to relate your product with the user’s search query.
This process overcomes the critical “keyword” barrier often seen in Google text ads.
Optimizing Data Feed Management
Text ads (AdWords) have their fair share of regulations and are a lot more “keywords” dependent. In PLA, the search engine determines if the user’s search query matches is relevant to your product. This is linked to the product data fed with Google’s Merchant Center. This is where the magic happens!
Our data feed services design optimum keywords for the image attributes of your products. This simplifies the work for search engines as they suggest your products to the users who are keen to BUY products like yours. This process of optimization helps you get more clicks from the right audience and increases the chances of sales.
Keeping Updated Content
If your product falls under a category that faces frequent updates, you should be extremely alert to keep data feed services responsive. With severe competition around, neglecting your customers should be the last thing on your list!
Highlighting the Best Gold Stars
Customers prefer highly rated products. Get one of yours through the shopping extension by filling up the product rating request form from Google. For that you need:
- at least 50 reviews in total
- 3 best reviews about your product
Get in Touch!
If your products are ready for listing and you’re looking for a genuine partner to leverage Google’s PLA campaign, DigiMar can be a trusted partner. We take care of all your data feed service tasks to keep you free to focus on other important goals. Our core Digital Marketing team works tirelessly behind the curtains to help you generate amazing numbers in online sales.