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PPC

7 Ways to Better Leverage the Holidays for Your Latest PPC Campaign’s Benefit

The end-of-year holiday season is the best … and the worst. On the best side of things, there’s delicious food, good feelings and fun decorations.…
Rory Witt
Rory WittDecember 11, 2017
PPC

Here’s How to Respond When Your PPC Conversion Rates Take a Turn for the Worse

PPC can be daunting. Across all industries, the average conversion rate is a little under three percent on the Search Network. If you work in…
Rory Witt
Rory WittDecember 4, 2017
PPC

5 PPC Metrics You Should Zero In On to Improve Conversion Rates

As a kid, you undoubtedly played a few hide-and-seek games. If you played the traditional version, you closed your eyes, counted to a predetermined number…
Rory Witt
Rory WittNovember 20, 2017
PPC

4 Ways Your Small Business Can Compete With Big-Name PPC Players

Think about someone you admire. Do you like them because they’re naturally brilliant, smart or kind? Probably not. In fact, when you think about the…
Rory Witt
Rory WittOctober 23, 2017
PPC

Looking Ahead: How Machine Learning and AI Will Influence PPC

In the late 1950s, the link between human intelligence and machines was observed. Since its discovery, machine learning has been evolving quickly. Today, it can…
Rory Witt
Rory WittOctober 2, 2017
PPC

How to Pinpoint the Perfect Keywords for Your Brand’s Next PPC Campaign

Even people with only a rudimentary knowledge of PPC campaigns understand that choosing the right keywords is essential for success. But how can you know…
Rory Witt
Rory WittSeptember 11, 2017
SEO

7 Quick Tips for Improving Your Brand’s Mobile Search Results

There’s a lot of focus on SEO and PPC these days, and for good reason. After all, if your customers can’t find you online, it’s…
Rory Witt
Rory WittMay 29, 2017
PPC

Exploring PPC: Getting Beyond the Confines of Google & Bing

There’s no denying the obvious: when it comes to PPC, Google is the 500 pound gorilla in the room. While Bing may not be quite…
Rory Witt
Rory WittApril 10, 2017
PPC

5 of the Best PPC Practices for Hotel Marketers

Marketing a hotel can be tricky business in the digital age. This is especially true if you’re not part of one of the major hotel…
Rory Witt
Rory WittFebruary 20, 2017
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  • About
  • Services
    • Paid Search
      • E-Commerce Ads Management
      • Google Ads (AdWords) Management
      • Google Shopping Ads Management
      • Google PLA (Product Listing Ads) Management
      • Facebook/Instagram Ads Management
    • Search Engine Optimization
    • Social Media
    • E-Mail Marketing
    • Copywriting
    • Web Development
      • E-commerce/Website Design Services
    • Video
  • News
  • Contact