There’s a ton of kinds of advertising you can do on the internet, one of which is business to business pay per click (B2B PPC).…
Rory WittDecember 18, 2017
PPC can be daunting. Across all industries, the average conversion rate is a little under three percent on the Search Network. If you work in…
Rory WittDecember 4, 2017
In the late 1950s, the link between human intelligence and machines was observed. Since its discovery, machine learning has been evolving quickly. Today, it can…
Rory WittOctober 2, 2017
You know the basics of AdWords. A user has a question, they type a keyword or keywords that relate to their inquiry into Google and…
Rory WittSeptember 25, 2017
Growing up, I received a liberal arts education. My parents wanted me to be able to see beyond one perspective, and understand others’ opinions—even if…
Rory WittSeptember 18, 2017
Even people with only a rudimentary knowledge of PPC campaigns understand that choosing the right keywords is essential for success. But how can you know…
Rory WittSeptember 11, 2017
Let’s be honest: there are a lot of articles out there offering tips and strategies on how to make the most of your AdWords campaigns.…
Rory WittSeptember 4, 2017
If you’re familiar with PPC marketing, you know that it’s one of the keys to increasing your sales. In fact, some experts even say that…
Rory WittAugust 28, 2017