While some marketers are content to simply identify their target audience and then produce ad content that appeals to that group, PPC and social media…
Few marketing terms seem to generate as much buzz today as “influencers”—those special people with a large following and who can prove very persuasive to…
Let’s be honest. At this point, if you haven’t started incorporating video into your social media marketing campaigns, you’re probably already behind your competition. It…
How did marketers survive before Facebook? Seriously, the tools that Facebook makes available to people in our industry are so far beyond anything our predecessors…
Building a burgeoning e-commerce business isn’t always an easy task. Sure, you may not have to deal with some of the headaches that brick-and-mortar stores…