Digital Marketing News - Industry Updates

Facebook Grants Information

When Can I apply for a Facebook Small Business Grant? Facebook has announced that starting April 18th they have begun accepting applications for grants. Facebook is…

Rory WittApril 20, 2020

Instagram Best Practices

Whether you're just getting started with your business' Instagram or want to sharpen tools to improve your existing account, check out these ten principles for…

Rory WittApril 23, 2019

SEO

Granting GMB Manager Access

Follow these six easy steps and you'll give DigiMar access to modify and perfect your Google My Business listing for peak SEO! Step 1…

Rory WittApril 22, 2019

PPC

Confused By B2B PPC? Start With These Four Strategies to Make Sense of Things

There’s a ton of kinds of advertising you can do on the internet, one of which is business to business pay per click (B2B PPC).…

Rory WittDecember 18, 2017

PPC

7 Ways to Better Leverage the Holidays for Your Latest PPC Campaign’s Benefit

The end-of-year holiday season is the best … and the worst. On the best side of things, there’s delicious food, good feelings and fun decorations.…

Rory WittDecember 11, 2017

PPC

Here’s How to Respond When Your PPC Conversion Rates Take a Turn for the Worse

PPC can be daunting. Across all industries, the average conversion rate is a little under three percent on the Search Network. If you work in…

Rory WittDecember 4, 2017

PPC

5 Powerful Benefits of Using PPC Advertising

Have you ever heard of a “SMART” goal? If not, here’s a quick synopsis: SMART is an acronym that stands for specific, measurable, achievable, relevant…

Rory WittNovember 27, 2017

PPC

5 PPC Metrics You Should Zero In On to Improve Conversion Rates

As a kid, you undoubtedly played a few hide-and-seek games. If you played the traditional version, you closed your eyes, counted to a predetermined number…

Rory WittNovember 20, 2017

Facebook Marketing

5 Tried-and-True Techniques for Using Facebook Ads to Gain a Competitive Edge

It doesn’t matter what niche you operate in — with over 65 million businesses on Facebook, you’re bound to have a fair amount of competition…

Rory WittNovember 13, 2017