Digital Marketing News - Industry Updates

PPC

Technical Knockout | The Pay Per Click Pickup Line

Pay Per Click advertising is a cornerstone of online advertising and although the result seems simple at first, it's a deceptively involved process. It's part…

Rory WittDecember 1, 2015

Food for thought

Aliens Vs Black Friday | In The Mall No One Can Hear You Scream

For many of you right now, pumpkin pie wedge boats navigate past digesting turkey reefs and gravy swept shores of mashed potato. Maybe you have just…

Rory WittNovember 27, 2015

Facebook Marketing

Time to Socialize | 5 Tips on Getting Social Media Marketing Right

Never before have people had the access and ability to get their content out there and have a worldwide audience using Social Media Marketing. The democratizing force…

Rory WittNovember 24, 2015

Marketing & Branding

Branding & Understanding | Brand Imprint & the New Coke Saga

As we covered previously through the wise words of the Kenny Rogers Gambit there are gains to be had in following a clear strategy with…

Rory WittNovember 20, 2015

Facebook Marketing Google Adwords PPC

Branding & Understanding | Take the Gamble out of Online Marketing in 3 steps

Whenever starting out on a new campaign or revising an old one, we want to monitor its phases closely. We want to know if it’s…

Rory WittNovember 17, 2015

Google Adwords PPC

Search Network or Display Network? Which should you choose for your Google AdWords Campaigns?

Google AdWords has three main options when choosing a network where your ad can appear and they target users in completely different ways. “Search Network…

Rory WittJuly 17, 2015

Amazon Excel

How to use Vlookup to add Brands to Amazon Product Ads reports

Sometimes it is much easier to make a proper analyze of the effective campaign for each brand if your brands are linked with the products,…

Rory WittJune 16, 2015

PPC

All you need to know about Ad extensions on Google AdWords

One of the greatest features that can tell more about your service or business and make your ad more visually enticing are Ad Extensions. There…

Rory WittMay 19, 2015

Uncategorized

3 Signs an Organization Needs New Nonprofit Marketing Software

When a nonprofit purchases anything, it often does so begrudgingly. The point of the organization, after all, is to pull in resources it can then…

Rory WittOctober 7, 2014