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PPC

PPC

Confused By B2B PPC? Start With These Four Strategies to Make Sense of Things

There’s a ton of kinds of advertising you can do on the internet, one of which is business to business pay per click (B2B PPC).…
Rory Witt
Rory WittDecember 18, 2017
PPC

7 Ways to Better Leverage the Holidays for Your Latest PPC Campaign’s Benefit

The end-of-year holiday season is the best … and the worst. On the best side of things, there’s delicious food, good feelings and fun decorations.…
Rory Witt
Rory WittDecember 11, 2017
PPC

Here’s How to Respond When Your PPC Conversion Rates Take a Turn for the Worse

PPC can be daunting. Across all industries, the average conversion rate is a little under three percent on the Search Network. If you work in…
Rory Witt
Rory WittDecember 4, 2017
PPC

5 Powerful Benefits of Using PPC Advertising

Have you ever heard of a “SMART” goal? If not, here’s a quick synopsis: SMART is an acronym that stands for specific, measurable, achievable, relevant…
Rory Witt
Rory WittNovember 27, 2017
PPC

5 PPC Metrics You Should Zero In On to Improve Conversion Rates

As a kid, you undoubtedly played a few hide-and-seek games. If you played the traditional version, you closed your eyes, counted to a predetermined number…
Rory Witt
Rory WittNovember 20, 2017
PPC

4 Ways Your Small Business Can Compete With Big-Name PPC Players

Think about someone you admire. Do you like them because they’re naturally brilliant, smart or kind? Probably not. In fact, when you think about the…
Rory Witt
Rory WittOctober 23, 2017
PPCSEO

5 Reasons PPC and SEO Are a Brand’s Best Digital Marketing Bet

People—and businesses—often have a hard time admitting they were wrong. Showing weakness and apologizing for it is extremely scary. It’s easier to point fingers and…
Rory Witt
Rory WittOctober 9, 2017
PPC

Looking Ahead: How Machine Learning and AI Will Influence PPC

In the late 1950s, the link between human intelligence and machines was observed. Since its discovery, machine learning has been evolving quickly. Today, it can…
Rory Witt
Rory WittOctober 2, 2017
PPC

5 Steps to Increase Your Promos with the New Google AdWords UI

Quite recently Google introduced AdWords users with some new features and updates. One of them is the new Google AdWords UI, which should be officially…
Rory Witt
Rory WittSeptember 20, 2017
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  • About
  • Services
    • Paid Search
      • E-Commerce Ads Management
      • Google Ads (AdWords) Management
      • Google Shopping Ads Management
      • Google PLA (Product Listing Ads) Management
      • Facebook/Instagram Ads Management
    • Search Engine Optimization
    • Social Media
    • E-Mail Marketing
    • Copywriting
    • Web Development
      • E-commerce/Website Design Services
    • Video
  • News
  • Contact