As any addiction recovery worker can attest, one of the most important steps to helping people get the treatment and care they need is making…
Rory WittJune 12, 2017
There’s a lot of focus on SEO and PPC these days, and for good reason. After all, if your customers can’t find you online, it’s…
Rory WittMay 29, 2017
While some marketers are content to simply identify their target audience and then produce ad content that appeals to that group, PPC and social media…
Rory WittMay 15, 2017
Keywords are everything in the world of PPC. After all, you funnel a huge chunk of your digital marketing budget into researching keywords, determining which…
Rory WittMay 1, 2017
Few marketing terms seem to generate as much buzz today as “influencers”—those special people with a large following and who can prove very persuasive to…
Rory WittApril 24, 2017
Let’s be honest. At this point, if you haven’t started incorporating video into your social media marketing campaigns, you’re probably already behind your competition. It…
Rory WittApril 17, 2017
There’s no denying the obvious: when it comes to PPC, Google is the 500 pound gorilla in the room. While Bing may not be quite…
Rory WittApril 10, 2017
When it comes to pay-per-click (PPC) advertising, efficiency matters. Heck, that’s probably why you turned to PPC in the first place. In a world full…
Rory WittMarch 27, 2017