There’s a ton of kinds of advertising you can do on the internet, one of which is business to business pay per click (B2B PPC).…
Rory WittDecember 18, 2017
PPC can be daunting. Across all industries, the average conversion rate is a little under three percent on the Search Network. If you work in…
Rory WittDecember 4, 2017
As a kid, you undoubtedly played a few hide-and-seek games. If you played the traditional version, you closed your eyes, counted to a predetermined number…
Rory WittNovember 20, 2017
Think about someone you admire. Do you like them because they’re naturally brilliant, smart or kind? Probably not. In fact, when you think about the…
Rory WittOctober 23, 2017
People—and businesses—often have a hard time admitting they were wrong. Showing weakness and apologizing for it is extremely scary. It’s easier to point fingers and…
Rory WittOctober 9, 2017
In the late 1950s, the link between human intelligence and machines was observed. Since its discovery, machine learning has been evolving quickly. Today, it can…
Rory WittOctober 2, 2017
You know the basics of AdWords. A user has a question, they type a keyword or keywords that relate to their inquiry into Google and…
Rory WittSeptember 25, 2017
Even people with only a rudimentary knowledge of PPC campaigns understand that choosing the right keywords is essential for success. But how can you know…
Rory WittSeptember 11, 2017