As any addiction recovery worker can attest, one of the most important steps to helping people get the treatment and care they need is making…
Rory WittJune 12, 2017
A recent study from Small Business Trends produced an alarming figure for anyone invested in social media: 62% of small business owners who were surveyed…
Rory WittMay 22, 2017
While some marketers are content to simply identify their target audience and then produce ad content that appeals to that group, PPC and social media…
Rory WittMay 15, 2017
Keywords are everything in the world of PPC. After all, you funnel a huge chunk of your digital marketing budget into researching keywords, determining which…
Rory WittMay 1, 2017
There’s no denying the obvious: when it comes to PPC, Google is the 500 pound gorilla in the room. While Bing may not be quite…
Rory WittApril 10, 2017
When it comes to pay-per-click (PPC) advertising, efficiency matters. Heck, that’s probably why you turned to PPC in the first place. In a world full…
Rory WittMarch 27, 2017
How did marketers survive before Facebook? Seriously, the tools that Facebook makes available to people in our industry are so far beyond anything our predecessors…
Rory WittMarch 20, 2017
The digital age has changed marketing forever, and nowhere is that more obvious than in the world of pay-per-click advertising. When done right, PPC can…
Rory WittMarch 13, 2017