Think about someone you admire. Do you like them because they’re naturally brilliant, smart or kind? Probably not. In fact, when you think about the…
Rory WittOctober 23, 2017
People—and businesses—often have a hard time admitting they were wrong. Showing weakness and apologizing for it is extremely scary. It’s easier to point fingers and…
Rory WittOctober 9, 2017
In the late 1950s, the link between human intelligence and machines was observed. Since its discovery, machine learning has been evolving quickly. Today, it can…
Rory WittOctober 2, 2017
You know the basics of AdWords. A user has a question, they type a keyword or keywords that relate to their inquiry into Google and…
Rory WittSeptember 25, 2017
Quite recently Google introduced AdWords users with some new features and updates. One of them is the new Google AdWords UI, which should be officially…
Rory WittSeptember 20, 2017
Growing up, I received a liberal arts education. My parents wanted me to be able to see beyond one perspective, and understand others’ opinions—even if…
Rory WittSeptember 18, 2017
Even people with only a rudimentary knowledge of PPC campaigns understand that choosing the right keywords is essential for success. But how can you know…
Rory WittSeptember 11, 2017
Let’s be honest: there are a lot of articles out there offering tips and strategies on how to make the most of your AdWords campaigns.…
Rory WittSeptember 4, 2017