When it comes to pay-per-click (PPC) advertising, efficiency matters. Heck, that’s probably why you turned to PPC in the first place. In a world full…
Rory WittMarch 27, 2017
Remember the good old days of Internet advertising, before the rise of ad blockers? Things sure were easier back then. Nowadays, it seems that pretty…
Rory WittJanuary 30, 2017
In theory, a landing page is built with one purpose, and one purpose alone: to capture a visitor’s information. Names, email addresses, places of employment,…
Rory WittNovember 14, 2016
So you're faced with the most tricky task of creating Google Analytics goals to track success on a client's website. You head into Google Analytics…
Rory WittOctober 4, 2016
In introduction - Google Adwords has recently announced a change from classic advertisements to the newly improved expanded text ads. This vast change includes an…
Rory WittAugust 9, 2016
It’s bigger than Twitter, hotter than Tinder and more engaging than Facebook. Never before have so many people of all ages been out flicking their…
Rory WittJuly 19, 2016
So you’ve been given a new client and the likely task of running Facebook advertisements. You might use assets like Google Analytics, social media data…
Rory WittJuly 18, 2016
You may be familiar with the comedic banter of discovering the most interesting of negative keywords in your Adwords campaign or you might be…
Rory WittJune 14, 2016