Ever heard of StupidVideos.com? If not, it’s one of those things you’ll want to check out. Basically, StupidVideos was the darker, more immature side of…
Rory WittDecember 21, 2016
Okay, so it might be harsh to come straight out of the gate, tossing the entirety of search engine optimization (SEO) into a damning, all-encompassing…
Rory WittNovember 21, 2016
In theory, a landing page is built with one purpose, and one purpose alone: to capture a visitor’s information. Names, email addresses, places of employment,…
Rory WittNovember 14, 2016
So you're faced with the most tricky task of creating Google Analytics goals to track success on a client's website. You head into Google Analytics…
Rory WittOctober 4, 2016
Background In this case study our client (a large luxury resort collective in multiple territories) conducted a PPC Cost Per Acquisition A/B split test…
Rory WittAugust 23, 2016
For almost all of us, there are two driving factors in our lives. Time and Money. How much time do I need to spend to…
Rory WittAugust 16, 2016
In introduction - Google Adwords has recently announced a change from classic advertisements to the newly improved expanded text ads. This vast change includes an…
Rory WittAugust 9, 2016
What is Keyword Expansion? As marketers we are always looking to make our marketing more effective. One of the best ways to do this is…
Rory WittAugust 2, 2016