Digital Marketing News - Industry Updates

PPC

How to Pinpoint the Perfect Keywords for Your Brand’s Next PPC Campaign

Even people with only a rudimentary knowledge of PPC campaigns understand that choosing the right keywords is essential for success. But how can you know…

Rory WittSeptember 11, 2017

PPC

5 AdWords Strategies You’ve Forgotten, But Now MUST Remember

Let’s be honest: there are a lot of articles out there offering tips and strategies on how to make the most of your AdWords campaigns.…

Rory WittSeptember 4, 2017

PPC

4 PPC Audience Types Your Brand Must Target

If you’re familiar with PPC marketing, you know that it’s one of the keys to increasing your sales. In fact, some experts even say that…

Rory WittAugust 28, 2017

PPC

4 PPC Tools to Help You Spy On Your Fiercest Competitors

Can you think of a time in your life where something unexpected challenged you? For example, if you played sports growing up, chances are you…

Rory WittAugust 21, 2017

How to Become a ‘Thought Leader’ On LinkedIn

Becoming a thought leader will help you in your job, business, relationships and overall life. These types of individuals are always doing something new or…

Rory WittAugust 14, 2017

Introverts, Beware: How to Target High-Authority Contacts On LinkedIn

Every week, business spend numerous hours marketing their products and services. At the end of the week, many business leaders and employees are ready to…

Rory WittAugust 7, 2017

LinkedIn + Lead Magnets: A Match Made In Digital Marketing Heaven

You probably have a lead magnet on your website, but do you have one on your LinkedIn, too? Albeit a bit unconventional, this marketing method…

Rory WittJuly 31, 2017

Looking the Part: How to Build a LinkedIn Profile That Generates Interest

While LinkedIn may not get as much attention as other social media platforms, there’s no denying that it can yield significant results for your online…

Rory WittJuly 24, 2017

Facebook Marketing

5 Tips for Using Facebook’s Lookalike Audiences to Improve Your Bottom Line

There’s no denying that when it comes to audience targeting, you can’t do much better than Facebook. From interests and hobbies to income and and…

Rory WittJuly 17, 2017