Digital Marketing News - Industry Updates

Tips For Expanding Your Current Google Text Ads

In introduction - Google Adwords has recently announced a change from classic advertisements to the newly improved expanded text ads. This vast change includes an…

Rory WittAugust 9, 2016

Google Adwords PPC

Learning With Rory | Adwords Keyword Expansion – Explained

What is Keyword Expansion? As marketers we are always looking to make our marketing more effective. One of the best ways to do this is…

Rory WittAugust 2, 2016

Google Adwords

How to Find Your Google AdWords Client ID

Looking for your Google AdWords client ID number but don't know where to find it? Don't worry we have you covered. Your Google AdWords Client…

Rory WittJuly 29, 2016

Marketing & Branding Viral Marketing

Pokemon Go | Best For Impressions Not Conversions

So last week, we took a look at the impact and possible future Pokemon Go is having the world of marketing. Then the marketing world…

Rory WittJuly 27, 2016

Marketing & Branding Viral Marketing

Gotta Catch Em All | Marketing With Pokemon Go

It’s bigger than Twitter, hotter than Tinder and more engaging than Facebook. Never before have so many people of all ages been out flicking their…

Rory WittJuly 19, 2016

Facebook Marketing

Where Do I Start? How To Construct Your First Facebook Marketing Audience

So you’ve been given a new client and the likely task of running Facebook advertisements. You might use assets like Google Analytics, social media data…

Rory WittJuly 18, 2016

Marketing & Branding

5 Tips For Content That Converts

Content creators, whether they are writing advertising copy, rich media content, website landing pages or captivatingly fantastic blog posts need to be able to…

Rory WittJuly 13, 2016

Google Adwords

A Beginner’s Guide To Negative Keywords in Adwords Management

You may be familiar with the comedic banter of discovering the most interesting of negative keywords in your Adwords campaign or you might be…

Rory WittJune 14, 2016

Marketing & Branding

Speaking To Your Audience – A Branding Agency

Once a client has been on-boarded our branding agency will enter the 'discovery phase' of research. The discovery phase is sometimes referred to as the…

Rory WittMay 17, 2016