Digital Marketing News - Industry Updates

Facebook: 7 Tools to Take Your Paid Advertising to the Next Level

My dad’s one of those know-it-all handymen. Growing up, I’d spend hours with him at his workbench in our garage, watching him tackle his latest…

Lucas MillerDecember 26, 2016

PPC

5 Specific Reasons Your PPC Campaigns Are Failing Miserably

Ever heard of StupidVideos.com? If not, it’s one of those things you’ll want to check out. Basically, StupidVideos was the darker, more immature side of…

Rory WittDecember 21, 2016

Facebook Marketing

5 Lesser-Known Hacks for Dominating Ads On Facebook

If you stand squarely at the helm of an up-and-coming brand, there’s a good chance you’ve got a Facebook page with a high-quality profile pic,…

Rory WittDecember 5, 2016

PPC

Step Aside, Snake Oil: 3 Reasons PPC Trounces SEO 100% of the Time

Okay, so it might be harsh to come straight out of the gate, tossing the entirety of search engine optimization (SEO) into a damning, all-encompassing…

Rory WittNovember 21, 2016

Marketing & Branding

5 Conversion-Killing Mistakes Your Landing Page MUST Avoid

In theory, a landing page is built with one purpose, and one purpose alone: to capture a visitor’s information. Names, email addresses, places of employment,…

Rory WittNovember 14, 2016

Marketing & Branding

7 Red Flags to Watch for When Looking to Partner With a Marketing Agency

The holiday season is all but upon us, and this means one thing, and one thing alone—painfully long shopping excursions. If you’re lucky, you’ve got…

Lucas MillerNovember 8, 2016

Google Analytics

Creating Google Tag Manager Events – Form Submissions

So you're faced with the most tricky task of creating Google Analytics goals to track success on a client's website. You head into Google Analytics…

Rory WittOctober 4, 2016

our PPC Campaigns Get a 94% lower CPA while increasing lead volume

Case Study

Case Study | DigiMar, First Resort For PPC

Background In this case study our client (a large luxury resort collective in multiple territories) conducted a PPC Cost Per Acquisition A/B split test…

Rory WittAugust 23, 2016

Digital Nomad

Chasing the 4 Hour Work Week | 7 Tips For Location Independent Income

For almost all of us, there are two driving factors in our lives. Time and Money. How much time do I need to spend to…

Rory WittAugust 16, 2016